Prep, Pre-launch & Promos… Oh, My!!!

I’m soo sorry to all my writer & book-lover friends, for my absolute ABSENCE!!!

But it’s for good reason …I’ve been learning-the-ropes of an author with a 1ST BOOK being released (the official book’s “bday” is MAY 22 ..YIPPEE)!! And since receiving that ‘due-date’ I have been like an expectant parent readying for the arrival of their 1ST born, but instead of nesting I have been preppping, primping, printing, party-planning, promo-ing & PRing …Phew!! It certainly is exhausting & exhilarting @ the same time!!

And as promised I am going to share some book-launch lessons that I’ve learned along the way …

1. Do NOT get ahead of youself & start planning book signings, school visits, launch parties & the like BEFORE you check with your publisher!! As a 1st time author, I assumed (BAD IDEA) that I surely could pre-order my books before the public received theirs, or @ least get my author copies!? I mean what’s a mere 2 months before release date, right!? WRONG!! Here I was planning to do school visits in March AND have a launch-party in April, since my book was being released in May, but thank goodness for my ever-understanding & informative publisher! She explained to me that with warehousing & shipping depts it was a BAD idea to plan events ahead of the publishing date because ANYTHING could go wrong, IE: delays in shipping & an event without product (your BOOK) is pretty much a moot-point! Yes ANY author would be excited & antsy to get their book out into THE WORLD …but you just can NOT rush publishing, or anything great for that matter!! So, #1 lesson: Do NOT jump-the-literary-gun!!

2. DO pre-plan all that you can on your end!! And this includes: Getting all your promo-materials, such as flyers, postcards, book plates, signs, banners designed & ordered!! I LOVE …I made all my materials on their site. It’s an easy to navigate site in which you can upload your book’s cover, etc., & make your own promo-items AND I’ve even received FREE items after my 1st order …they run awesome email-specials in which I have ordered 200 postcards, 50 flyers, 50 magnets, 2 t-shirts & a coffee-mug all in one order for free (except for S&H which was only 10 bucks)! WOW you can’t bet that!! So, lesson # 2: FIND FREEBIES!!

3. Lesson #3: Do NOT forget to continue to WRITE in between all of your pre-publication planning!! You must continue to write, re-write, revise your other literary works-in-progress! Simply put: If you plan on having a SECOND book then you must continue on your quest to create, perfect & polish, so you WILL have a 2nd book to share with the wonderful world of words!!!

Literary Love to all,

Christine Tricarico


About christinetricarico

Christine Tricarico lives in Michigan, in an itty-bitty love-filled home with her daughter Fallon, their puppy, kitty & pet bunny. Even though Christine has never lived on a farm her home is like a petit petting-zoo & thus inspires her many animated animal stories! Christine's debut picture book (a rootin' tootin' rooster-tale)!: Cock-A-Doodle DANCE! Published by:Feiwel & Friends/Macmillan Publishing (illustrations by Richard Deas) will hit shelves in May 2012 & is on presale @ & barnes& NOW! She is also the author of more than 80 poems & articles in magazines such as, Highlights for Children, Babybug, Ladybug, Hopscotch,GP4K, Fun For Kidz, Our Little Friend, Wee Ones, Boys Quest & SCBWI Bulletin. Her Children’s poetry anthology, Itty-Bits of Bliss was published in 2/06 (Tangerine Sky Press) and helped raised money for a children’s charity through book events and self-promotion. She is represented by Adriann Ranta @ Wolf Literary Services. She is also building her website @: When Christine is not busy creating quirky children's stories or reading to children @ their schools, she can be found helping the elderly community at her 'day job' as a gerontology assistant. For fun she likes to shoot hoops with her daughter, dance with her dog, bunny-hop through her gardens & kick up a swinging salsa in the kitchen! BUy the book: Check out the author:
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